WINDOWS PHONE TO REVIVE NOKIA THIS YEAR, SAYS ANALYST
(Credit: Nicole Lee/CNET)
Microsoft’s Windows Phone will be the linchpin to expostulate a liberation for Nokia via 2012, says Credit Suisse researcher Kulbinder Garcha.
In an investor’s note out yesterday, Garcha pronounced that Nokia‘s concentration on Windows Phone as the core OS will progress gain and plain the company’s marketplace share.
Nokia has been the tip handset seller for years. But the share of the smartphone marketplace has slumped over the past year from around 33 percent to only fourteen percent, trailing Apple and Samsung by a outrageous margin.
A progress from Windows Phone will assistance Nokia cling to onto a plain thirteen percent of the smartphone marketplace over the longer haul, according to Garcha. To at the back of up his certain forecast, the researcher forked to 3 factors in Nokia’s favor.
First, the company’s initial Lumia phones are being labelled aggressively and sensibly. Second, Garcha sees great await for the Windows Phone and Nokia team-up based on a new survey. And third, the peculiarity of Windows Phone total with Nokia’s brand, placement channels, and scale will expostulate business.
Referring to a new consult by Credit Suisse, Garcha remarkable that 85 percent of the twenty-seven pass management team polled at vital carriers feel the need for a third vital height at the back of Apple and Android. And a full 77 percent of them reason it will be Windows Phone/Nokia.
The researcher also predicts a crossover indicate in Nokia’s smartphone commercial operation by this year’s third entertain when Windows Phone starts to outsell Symbian.
Hedging their bets on Windows Phone, Nokia and Microsoft will reportedly penetrate around $200 million to foster their new phone lineup. The Lumia 800 and 900 are both approaching to make an coming at subsequent week’s CES in Las Vegas.
Still, Nokia faces a difficult road.
More than a year after the release, Windows Phone 7 stays stranded with small more than 1 percent of the smartphone market, according to many reports. Nokia also has to make firm the reason in Europe though at the same time concentration on North America, a segment where it’s historically been really weak.
So, no make a difference how clever are the new smartphones and selling efforts, Nokia may find it a onslaught only to cling to onto third place.
(Credit: Nicole Lee/CNET)
Microsoft’s Windows Phone will be the linchpin to expostulate a liberation for Nokia via 2012, says Credit Suisse researcher Kulbinder Garcha.
In an investor’s note out yesterday, Garcha pronounced that Nokia‘s concentration on Windows Phone as the core OS will progress gain and plain the company’s marketplace share.
Nokia has been the tip handset seller for years. But the share of the smartphone marketplace has slumped over the past year from around 33 percent to only fourteen percent, trailing Apple and Samsung by a outrageous margin.
A progress from Windows Phone will assistance Nokia cling to onto a plain thirteen percent of the smartphone marketplace over the longer haul, according to Garcha. To at the back of up his certain forecast, the researcher forked to 3 factors in Nokia’s favor.
First, the company’s initial Lumia phones are being labelled aggressively and sensibly. Second, Garcha sees great await for the Windows Phone and Nokia team-up based on a new survey. And third, the peculiarity of Windows Phone total with Nokia’s brand, placement channels, and scale will expostulate business.
Referring to a new consult by Credit Suisse, Garcha remarkable that 85 percent of the twenty-seven pass management team polled at vital carriers feel the need for a third vital height at the back of Apple and Android. And a full 77 percent of them reason it will be Windows Phone/Nokia.
The researcher also predicts a crossover indicate in Nokia’s smartphone commercial operation by this year’s third entertain when Windows Phone starts to outsell Symbian.
Hedging their bets on Windows Phone, Nokia and Microsoft will reportedly penetrate around $200 million to foster their new phone lineup. The Lumia 800 and 900 are both approaching to make an coming at subsequent week’s CES in Las Vegas.
Still, Nokia faces a difficult road.
More than a year after the release, Windows Phone 7 stays stranded with small more than 1 percent of the smartphone market, according to many reports. Nokia also has to make firm the reason in Europe though at the same time concentration on North America, a segment where it’s historically been really weak.
So, no make a difference how clever are the new smartphones and selling efforts, Nokia may find it a onslaught only to cling to onto third place.