WHY IS WINDOWS PHONE 7 FAILING? FORMER GENERAL MANAGER EXPLAINS
Despite years of growth and large millions in marketing, Windows Phone 7 still has gained no traction with consumers. Charlie Kindel, former ubiquitous physical education instructor of Windows Phone 7, not long ago blogged about why the device stays a failure — and he says it has positively zero to do with technology, and all to do with the malleability of consumers.
Kindel, who left Microsoft this year to begin his own company, wrote a blog post “Windows Phone is Superior; Why Hasn’t it Taken Off?” detailing the reasons he believes that Windows Phone 7 sales “appear so lackluster.” It has nothing to do with technology, he says, since he believes that Windows Phone 7 is higher to Android, even yet Android sales have skyrocketed, whilst Windows Phone 7 sales have lagged.
I won’t gimlet you with the MBA-speak that litters many of the post. The core of his evidence is simple, though: Microsoft has entirely unsuccessful in gaining the await of device manufacturers and mobile carriers, and as a result, they outlay small advertising and selling dollars on Windows Phone 7, and do not worry to sight their sales staff to pull the phones. Because selling dollars are instead outlayed on Android, that height has taken off. He writes:
WP [Windows Phone 7] raises the center finger at both the device manufacturers and mobile carriers. WP says “here’s the hardware spec you shalt use” (to the device manufacturers). And it says “Here’s how it will be updated” (to the carriers).
Because of that, he argues, manufacturers and carriers outlay their time and income pulling Android inclination instead.
Kindel has an awfully cloyed perspective of the purpose of consumers in all this, and radically believes that they have small bargain of technology or what they wish in a mobile device, and will buy what they are told to. He says of them:
All they know is they buy phone use from mobile carriers and/or buy a phone from a carrier. They adore speeds & feeds and will in all buy anything they are told to by radio ads and RSPs (Retail Sales Professionals).
Kindel argues that Windows Phone 7 is unwell since Microsoft has a bad attribute with carriers, and hasn’t pushed them tough sufficient to marketplace and sell Windows Phone 7 devices. He writes:
This is why, notwithstanding being a higher PRODUCT to Android, Windows Phone has not sole as well. Spending selling dollars on advertising Android inclination is and easy preference for the carriers. Pushing RSPs to pull Android is easy.
He concludes that in sequence for Windows Phone 7 to succeed, Microsoft needs to pull the carriers to advertise Windows Phone 7 inclination more, and to sight their sales staff improved on the inclination as well.
Although his evidence about the malleability of consumers may receptive to advice rather cynical, all you need to do is spin on your radio to see that Windows Phone 7 is being out-marketed by Android inclination by a far-reaching margin. And all you need to do is travel in to a mobile store and speak to the sales staff, and you’ll see that they pull Android inclination more than Windows Phone 7 devices.
But that doesn’t discuss it the total story. There’s also distant more preference in Android inclination than in Windows Phone 7 devices, and so a wider operation of consumers will cruise them. And Windows Phone 7 inclination mangle with the informed app-centric smartphone proceed taken by both Android and the iPhone, which equates to that consumers need to be prepared about how to use the phone. That’s a lot to ask for in what is typically the harried ambience of a carrier’s sell store.
So yes, removing more advertising and a improved lerned sales staff will assistance Windows Phone 7. But Microsoft also needs to get a wider operation of phones in to the market, and do a improved pursuit of educating people about the platform’s appeal.
For more craving computing news, visit Computerworld. Story copyright © 2011 Computerworld Inc. All rights reserved.
Despite years of growth and large millions in marketing, Windows Phone 7 still has gained no traction with consumers. Charlie Kindel, former ubiquitous physical education instructor of Windows Phone 7, not long ago blogged about why the device stays a failure — and he says it has positively zero to do with technology, and all to do with the malleability of consumers.
Kindel, who left Microsoft this year to begin his own company, wrote a blog post “Windows Phone is Superior; Why Hasn’t it Taken Off?” detailing the reasons he believes that Windows Phone 7 sales “appear so lackluster.” It has nothing to do with technology, he says, since he believes that Windows Phone 7 is higher to Android, even yet Android sales have skyrocketed, whilst Windows Phone 7 sales have lagged.
I won’t gimlet you with the MBA-speak that litters many of the post. The core of his evidence is simple, though: Microsoft has entirely unsuccessful in gaining the await of device manufacturers and mobile carriers, and as a result, they outlay small advertising and selling dollars on Windows Phone 7, and do not worry to sight their sales staff to pull the phones. Because selling dollars are instead outlayed on Android, that height has taken off. He writes:
WP [Windows Phone 7] raises the center finger at both the device manufacturers and mobile carriers. WP says “here’s the hardware spec you shalt use” (to the device manufacturers). And it says “Here’s how it will be updated” (to the carriers).
Because of that, he argues, manufacturers and carriers outlay their time and income pulling Android inclination instead.
Kindel has an awfully cloyed perspective of the purpose of consumers in all this, and radically believes that they have small bargain of technology or what they wish in a mobile device, and will buy what they are told to. He says of them:
All they know is they buy phone use from mobile carriers and/or buy a phone from a carrier. They adore speeds & feeds and will in all buy anything they are told to by radio ads and RSPs (Retail Sales Professionals).
Kindel argues that Windows Phone 7 is unwell since Microsoft has a bad attribute with carriers, and hasn’t pushed them tough sufficient to marketplace and sell Windows Phone 7 devices. He writes:
This is why, notwithstanding being a higher PRODUCT to Android, Windows Phone has not sole as well. Spending selling dollars on advertising Android inclination is and easy preference for the carriers. Pushing RSPs to pull Android is easy.
He concludes that in sequence for Windows Phone 7 to succeed, Microsoft needs to pull the carriers to advertise Windows Phone 7 inclination more, and to sight their sales staff improved on the inclination as well.
Although his evidence about the malleability of consumers may receptive to advice rather cynical, all you need to do is spin on your radio to see that Windows Phone 7 is being out-marketed by Android inclination by a far-reaching margin. And all you need to do is travel in to a mobile store and speak to the sales staff, and you’ll see that they pull Android inclination more than Windows Phone 7 devices.
But that doesn’t discuss it the total story. There’s also distant more preference in Android inclination than in Windows Phone 7 devices, and so a wider operation of consumers will cruise them. And Windows Phone 7 inclination mangle with the informed app-centric smartphone proceed taken by both Android and the iPhone, which equates to that consumers need to be prepared about how to use the phone. That’s a lot to ask for in what is typically the harried ambience of a carrier’s sell store.
So yes, removing more advertising and a improved lerned sales staff will assistance Windows Phone 7. But Microsoft also needs to get a wider operation of phones in to the market, and do a improved pursuit of educating people about the platform’s appeal.
For more craving computing news, visit Computerworld. Story copyright © 2011 Computerworld Inc. All rights reserved.