T-MOBILE TO OFFER $50 NOKIA WINDOWS PHONE IN JANUARY
The good Nokia-Windows examination is only about underneath way, with the initial device done by the Finnish handset hulk and powered by Microsoft’s Phone 7 handling complement headed to the U.S. marketplace via T-Mobile.
As of Jan. 11, the Lumia 710 will sell for only $49.99, a discount cost that the 3 companies goal will captivate new smartphone adopters, presumably giving a indispensable progress to Nokia, the tellurian smartphone personality whose total have been sagging, and Microsoft, which desperately needs to benefit traction in the market. With former Microsoft exec Stephen Elop at the helm, Nokia in Februrary voiced a devise to reinstate the foundering Symbian OS with Windows on many new phones.
The marketplace has been heavily dominated by a swell of inclination powered by Google’s Android handling complement done by Samsung, LG, Motorola, HTC and others, as well as Apple’s iPhone, via Verizon Wireless, AT&T and Sprint.
Chasing New Adopters
Meanwhile, a flourishing share of the estimated 150 million underline phone users in the United States are upgrading to smartphones. Nokia cited investigate by the NPD Group that U.S. smartphone sales reached 59 percent of mobile phone purchases in the third entertain 2011, an enlarge of thirteen percent given third entertain of 2010.
“We’re vehement to group with Nokia in bringing the initial Windows Phone to the U.S. with the elegantly written Nokia Lumia 710,” pronounced Cole Brodman, arch selling military officer for T-Mobile USA, in a statement. “Windows Phone offers a constrained mobile OS preference for people who wish a smartphone built around them, their family and friends. We design it to fool around a more distinguished purpose in our lineup and selling efforts in 2012.”
The Lumia’s specs are not state-of-the art — it sports a 1.4-gigahertz Qualcomm Snapdragon processor, though it is not dual core — though are considerable for a low-cost phone. The arrangement is 3.7 inches, with 512 megabytes of RAM, 8 gigabytes of inner storage and a 5-megapixel, auto-focus camera with 720p video recording. The Lumia 710 includes one-click access to Netflix, ESPN T-Mobile TV with mobile HD, browsing via Microsoft’s Internet Explorer Mobile and poke via Bing, together with voice activation and Local Scout. Nokia Drive provides voice-guided GPS.
Mobile researcher Carolina Milanesi of Gartner has doubts about Nokia’s strategy.
Too Cheap?
“[It's] a good mass-market product, though I consternation if Nokia competence be cornered as a poor provider rsther than than a single of the tip brands,” she said. “I cannot assistance though consternation what this proclamation essentially does for Nokia. I disbelief it will get consumers to check [their] squeeze to after the holidays.”
Another large question, Milanesi said, is what Nokia is watchful to betray at subsequent month’s annual Consumer Electronics Show in Las Vegas.
“Elop pronounced during the Q3 gain and afterwards at Nokia World that they would have [long-term expansion devices] for the U.S., so we know this is entrance at a little point. Would Nokia have been improved off watchful for the large proclamation and to re-enter the U.S. in style?”
The good Nokia-Windows examination is only about underneath way, with the initial device done by the Finnish handset hulk and powered by Microsoft’s Phone 7 handling complement headed to the U.S. marketplace via T-Mobile.
As of Jan. 11, the Lumia 710 will sell for only $49.99, a discount cost that the 3 companies goal will captivate new smartphone adopters, presumably giving a indispensable progress to Nokia, the tellurian smartphone personality whose total have been sagging, and Microsoft, which desperately needs to benefit traction in the market. With former Microsoft exec Stephen Elop at the helm, Nokia in Februrary voiced a devise to reinstate the foundering Symbian OS with Windows on many new phones.
The marketplace has been heavily dominated by a swell of inclination powered by Google’s Android handling complement done by Samsung, LG, Motorola, HTC and others, as well as Apple’s iPhone, via Verizon Wireless, AT&T and Sprint.
Chasing New Adopters
Meanwhile, a flourishing share of the estimated 150 million underline phone users in the United States are upgrading to smartphones. Nokia cited investigate by the NPD Group that U.S. smartphone sales reached 59 percent of mobile phone purchases in the third entertain 2011, an enlarge of thirteen percent given third entertain of 2010.
“We’re vehement to group with Nokia in bringing the initial Windows Phone to the U.S. with the elegantly written Nokia Lumia 710,” pronounced Cole Brodman, arch selling military officer for T-Mobile USA, in a statement. “Windows Phone offers a constrained mobile OS preference for people who wish a smartphone built around them, their family and friends. We design it to fool around a more distinguished purpose in our lineup and selling efforts in 2012.”
The Lumia’s specs are not state-of-the art — it sports a 1.4-gigahertz Qualcomm Snapdragon processor, though it is not dual core — though are considerable for a low-cost phone. The arrangement is 3.7 inches, with 512 megabytes of RAM, 8 gigabytes of inner storage and a 5-megapixel, auto-focus camera with 720p video recording. The Lumia 710 includes one-click access to Netflix, ESPN T-Mobile TV with mobile HD, browsing via Microsoft’s Internet Explorer Mobile and poke via Bing, together with voice activation and Local Scout. Nokia Drive provides voice-guided GPS.
Mobile researcher Carolina Milanesi of Gartner has doubts about Nokia’s strategy.
Too Cheap?
“[It's] a good mass-market product, though I consternation if Nokia competence be cornered as a poor provider rsther than than a single of the tip brands,” she said. “I cannot assistance though consternation what this proclamation essentially does for Nokia. I disbelief it will get consumers to check [their] squeeze to after the holidays.”
Another large question, Milanesi said, is what Nokia is watchful to betray at subsequent month’s annual Consumer Electronics Show in Las Vegas.
“Elop pronounced during the Q3 gain and afterwards at Nokia World that they would have [long-term expansion devices] for the U.S., so we know this is entrance at a little point. Would Nokia have been improved off watchful for the large proclamation and to re-enter the U.S. in style?”