SONY COMPUTER ENTERTAINMENT AMERICA AND TACO BELL GIVE FANS THE CHANCE TO WIN PLAYSTATION®VITA BEFORE YOU CAN BUY IT …
FOSTER CITY, Calif. , Jan. 11, 2012 /PRNewswire/ – Sony Computer Entertainment America LLC. (SCEA) and Taco Bell Corp. now voiced a new “Unlock the Box” graduation to give divided a single PlayStation® Vita (PS Vita) unstable party complement for any fifteen mins to consumers commencement Jan 26, 2012 . Fans will have the possibility to win a PS Vita prior to it becomes accessible in U.S. stores on Feb 22, 2012 , to a single side through Taco Bell.
“This partnership is the undiluted approach to broach PS Vita’s diversion becoming opposite technology directly to our ardent fans in the weeks heading up to launch,” pronounced Guy Longworth comparison vice boss of selling and PlayStation Network at Sony Computer Entertainment America LLC. “We know expectation around PS Vita in the U.S. is reaching a heat pitch, and we’re happy to be operative with Taco Bell to give divided a single PS Vita for any fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary party complement prior to it becomes accessible in stores.”
At participating Taco Bell locations from Jan twenty-six through Mar 11, 2012 , Taco Bell and PlayStation fans can “Unlock the Box” for a possibility to win a PS Vita. Codes found on Taco Bell’s specifically noted $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme® and middle soda fountain splash – can be entered online for an present possibility to win a PS Vita esteem pack. Prize packs include a single PS Vita 3G/Wi-Fi model, a single Little Deviants game, a single 4GB PS Vita Memory Card, and a preference of a single of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB twelve The Show*.
Consumers can win a PS Vita through a sum of 3 opposite ways. In further to “Unlock the Box,” fans can win through Taco Bell’s mobile app by battling their friends on Reality Fighters™ Dojo, an disdainful protracted being diversion knowledge set on the $5 Buck Box . The third event is by entering an online competition that will inspire users to exaggerate about what they’d be peaceful to do for a PS Vita. Consumer videos and images that are submitted will be placed in an online art studio where viewers can opinion for the winners.
“Taco Bell has regularly been a code of firsts and we longed for to flog off the year with an innovative mixed – our good food, PlayStation’s cold new technology and mixed ways to fool around and win,” pronounced Brian Niccol , Chief Marketing and Innovation Officer at Taco Bell Corp. “We have an incredibly intent patron air blower base and we are vehement to precedence this partnership and assistance them turn early adopters.”
PS Vita will launch in the U.S. on Feb 22, 2012 and be accessible at vital retailers for $249.99 (MSRP) for the Wi-Fi indication and $299.99 (MSRP) for the 3G/Wi-Fi model. The PS Vita complement will suggest forlorn interactive party anytime and anywhere, bringing consumers new ways to fool around through the overwhelming 5-inch OLED multi-touch shade and back hold pad, dual analog sticks, six-axis suit intuiting system, and dual cameras. With scarcely 100 games now in prolongation from initial and third party studios together with “Sound Shapes™,” “wipEout® 2048,” “Resistance: Burning Skies™,” “UNCHARTED: Golden Abyss™,” Ubisoft’s “Assassin’s Creed,” EA SPORTS ‘FIFA,’ Activision’s ‘Call of Duty®’, and many more, PS Vita is staid to broach gameplay practice unmatched by any handheld or mobile device on the market.
*Select program titles will be shipped at launch and may not be accessible at time of win.
No Purchase Necessary to Enter or Win. Game starts at 12:01 AM (ET) on 1/26/12 and ends at 11:59 PM (ET) on 3/11/12. Void Where Prohibited. Game open to authorised residents of the 50 United States or D.C. who are eighteen or comparison (19 in Al or NE). For a single (1) free Code by mail, whilst reserve last, send self-addressed hammered commercial operation distance (#10) pouch to: Taco Bell® Big Box Request, P.O. Box 9319, Medford, NY 11763-9319, postmarked by 3/1/12 and received 3/5/12. Subject to Official Rules at http://unlock.tacobell.com.
About Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC continues to redefine the party lifestyle with the PlayStation® and PS one® diversion console, the PlayStation®2 mechanism party system, the PSP® (PlayStation®Portable) handheld party system, the PlayStation®Vita (PS Vita) unstable party complement the ground-breaking PlayStation®3 (PS3™) mechanism party complement and the online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed attention leader, Sony Computer Entertainment America LLC markets the PlayStation® family of products and develops, publishes, markets and distributes program for the PS one, PlayStation®2, PSP, PS Vita and PS3 systems for the North American market. Based in Foster City, Calif. , Sony Computer Entertainment America LLC serves as domicile for all North American operations.
PlayStation is a purebred heading of Sony Computer Entertainment Inc.
About Taco Bell Corp.:
Taco Bell Corp. (“Taco Bell”), a auxiliary of Yum! Brands, Inc., (NYSE: YUM – News), is the nation’s heading Mexican-style discerning use grill chain. Taco Bell serves tacos, burritos, signature quesadillas, XXL Grilled Stuft Burritos, nachos, and other featured item equipment such as Crunchwrap Supreme®, in further to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers any week in scarcely 5,600 restaurants in the U.S.
FOSTER CITY, Calif. , Jan. 11, 2012 /PRNewswire/ – Sony Computer Entertainment America LLC. (SCEA) and Taco Bell Corp. now voiced a new “Unlock the Box” graduation to give divided a single PlayStation® Vita (PS Vita) unstable party complement for any fifteen mins to consumers commencement Jan 26, 2012 . Fans will have the possibility to win a PS Vita prior to it becomes accessible in U.S. stores on Feb 22, 2012 , to a single side through Taco Bell.
“This partnership is the undiluted approach to broach PS Vita’s diversion becoming opposite technology directly to our ardent fans in the weeks heading up to launch,” pronounced Guy Longworth comparison vice boss of selling and PlayStation Network at Sony Computer Entertainment America LLC. “We know expectation around PS Vita in the U.S. is reaching a heat pitch, and we’re happy to be operative with Taco Bell to give divided a single PS Vita for any fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary party complement prior to it becomes accessible in stores.”
At participating Taco Bell locations from Jan twenty-six through Mar 11, 2012 , Taco Bell and PlayStation fans can “Unlock the Box” for a possibility to win a PS Vita. Codes found on Taco Bell’s specifically noted $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme® and middle soda fountain splash – can be entered online for an present possibility to win a PS Vita esteem pack. Prize packs include a single PS Vita 3G/Wi-Fi model, a single Little Deviants game, a single 4GB PS Vita Memory Card, and a preference of a single of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB twelve The Show*.
Consumers can win a PS Vita through a sum of 3 opposite ways. In further to “Unlock the Box,” fans can win through Taco Bell’s mobile app by battling their friends on Reality Fighters™ Dojo, an disdainful protracted being diversion knowledge set on the $5 Buck Box . The third event is by entering an online competition that will inspire users to exaggerate about what they’d be peaceful to do for a PS Vita. Consumer videos and images that are submitted will be placed in an online art studio where viewers can opinion for the winners.
“Taco Bell has regularly been a code of firsts and we longed for to flog off the year with an innovative mixed – our good food, PlayStation’s cold new technology and mixed ways to fool around and win,” pronounced Brian Niccol , Chief Marketing and Innovation Officer at Taco Bell Corp. “We have an incredibly intent patron air blower base and we are vehement to precedence this partnership and assistance them turn early adopters.”
PS Vita will launch in the U.S. on Feb 22, 2012 and be accessible at vital retailers for $249.99 (MSRP) for the Wi-Fi indication and $299.99 (MSRP) for the 3G/Wi-Fi model. The PS Vita complement will suggest forlorn interactive party anytime and anywhere, bringing consumers new ways to fool around through the overwhelming 5-inch OLED multi-touch shade and back hold pad, dual analog sticks, six-axis suit intuiting system, and dual cameras. With scarcely 100 games now in prolongation from initial and third party studios together with “Sound Shapes™,” “wipEout® 2048,” “Resistance: Burning Skies™,” “UNCHARTED: Golden Abyss™,” Ubisoft’s “Assassin’s Creed,” EA SPORTS ‘FIFA,’ Activision’s ‘Call of Duty®’, and many more, PS Vita is staid to broach gameplay practice unmatched by any handheld or mobile device on the market.
*Select program titles will be shipped at launch and may not be accessible at time of win.
No Purchase Necessary to Enter or Win. Game starts at 12:01 AM (ET) on 1/26/12 and ends at 11:59 PM (ET) on 3/11/12. Void Where Prohibited. Game open to authorised residents of the 50 United States or D.C. who are eighteen or comparison (19 in Al or NE). For a single (1) free Code by mail, whilst reserve last, send self-addressed hammered commercial operation distance (#10) pouch to: Taco Bell® Big Box Request, P.O. Box 9319, Medford, NY 11763-9319, postmarked by 3/1/12 and received 3/5/12. Subject to Official Rules at http://unlock.tacobell.com.
About Sony Computer Entertainment America LLC
Sony Computer Entertainment America LLC continues to redefine the party lifestyle with the PlayStation® and PS one® diversion console, the PlayStation®2 mechanism party system, the PSP® (PlayStation®Portable) handheld party system, the PlayStation®Vita (PS Vita) unstable party complement the ground-breaking PlayStation®3 (PS3™) mechanism party complement and the online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed attention leader, Sony Computer Entertainment America LLC markets the PlayStation® family of products and develops, publishes, markets and distributes program for the PS one, PlayStation®2, PSP, PS Vita and PS3 systems for the North American market. Based in Foster City, Calif. , Sony Computer Entertainment America LLC serves as domicile for all North American operations.
PlayStation is a purebred heading of Sony Computer Entertainment Inc.
About Taco Bell Corp.:
Taco Bell Corp. (“Taco Bell”), a auxiliary of Yum! Brands, Inc., (NYSE: YUM – News), is the nation’s heading Mexican-style discerning use grill chain. Taco Bell serves tacos, burritos, signature quesadillas, XXL Grilled Stuft Burritos, nachos, and other featured item equipment such as Crunchwrap Supreme®, in further to the Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers any week in scarcely 5,600 restaurants in the U.S.